RIDERS CHOICE EXHIBIT

Working with the Deeley Group on their sixth exhibition together, EDG developed a strategy to create an experience with a new and more personal perspective. Titled “Rider’s Choice”, the exhibit team approached people intimately involved with the Deeley Collection, asking each to choose their favourite motorcycles from the collection. The team then designed individual exhibits and associated interpretive graphics for the 70 selected motorcycles. For the first time in the exhibition history, the audience was given the opportunity to appreciate the entirety of the collection beyond the motorcycles on physical display through a series of photographs presented within the exhibit. Custom designed voting cards allowed each visitor to rank their favorite motorcycles, furthering a personal connection to the content. This paired with cohesively designed interpretive stories and dynamic graphics allowed for full immersion into another unique and memorable experience of the Deeley Motorcycle Exhibition.